Henry Schein

Building a multi-region eCommerce System with Advanced B2B Features

Category
Language
Region
B2BDevelopmentHostingLocalization Strategy
Mandarin (Chinese)
ChinaThailand
Category:
B2BDevelopmentHostingLocalization Strategy
Language:
Mandarin (Chinese)
Region:
ChinaThailand

Background

Henry Schein (NASDAQ: HSIC), founded in 1932 in New York, is one of the largest dental and animal care providers in the United States and the world’s largest distributor of dental equipment and supplies.

Challenge

Henry Schein aimed to leverage digital transformation to enhance various aspects of its enterprise, including procurement, manufacturing, design, and marketing. The goal was to create a centralized yet flexible eCommerce platform that caters to specific regional requirements in Asia, including China.

Service & Solution

TMO Group provided a comprehensive approach focusing on market entry, channel setup, digital marketing services, SEO, and strategic services.

By creating a centralized yet locally adaptable eCommerce platform, TMO helped transform Henry Schein’s digital presence in Asia, particularly in China, resulting in a seamless and modern digital experience that increased conversions and optimized eCommerce operations. This digital transformation allowed Henry Schein to enhance its market presence and operational efficiency in the competitive Asian market.

Market Entry Strategy

Conducted a detailed analysis of Henry Schein’s internal processes, digital maturity, and organizational structure to identify opportunities for digital technology.

Channel Setup

Developed a centralized eCommerce platform using a multi-language, multi-locale system adaptable to specific country needs. This included:
      
  • Localization: Tailoring the platform to meet local legal, payment, and social media requirements.
    •   
  • User Experience: Creating an intuitive user interface with easy navigation for a vast product catalog.

Digital Marketing Services

      
  • SEO Optimization: Enhanced search engine visibility to drive organic traffic and improve user engagement.
    •   
  • Social Media Integration: Integrated local social media platforms to boost customer interaction and brand presence.

Strategy Services

      
  • Customer-Centric Features: Developed features such as customized pricing, multi-person purchase decisions, and diverse payment methods to enhance the B2B digital experience.
    •   
  • Mobile Optimization: Ensured a consistent and optimized experience across all devices and platforms.
    •   
  • Data Management: Collected and analyzed data to provide insights into user behavior and improve internal operations.

Design Showcase Section
Desktop Showcase
Mobile Showcase

Our B2B e-commerce project digitized merchandise, sales, inventory, and supply chain at the business unit level. This connected all aspects of the process, achieving overall digitization. Next, we plan to incorporate planning, design, channels, and external data to establish network-level and ecological-level digitization.

Gary He, Henry Schein

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